By: Franyi Sarmiento, Ph.D., Inspenet, August 30, 2022
Top cryptocurrency-related Google searches reveal an increase in curiosity among investors in general. What people search for on Google provides a raw glimpse into the real mindset, often revealing their interest, fear, and other set of emotions about a particular topic.
1. What are cryptocurrencies?
This is the most popular question that investors in general ask Google. With a global search volume (GV) of 256,000, this Google search surpasses the second most cryptocurrency-related Google search by nearly five (4.7) times. This indicates the gap — and the vast scope — in educating the masses about cryptocurrencies. Crypto entrepreneurs around the world agree that educating the masses about cryptocurrencies can serve as a catalyst for widespread adoption.
2. What is crypto?
The second most Googled question on cryptocurrency is, surprisingly, just an iteration of the main question, which asks, “What is crypto?” The question registered a GV of 54,000, which, combined with its predecessor, reinforces the need to educate the masses about cryptocurrency. The question highlights the lack of understanding among the masses and the need to shorten the learning curve for new and aspiring investors.
3. How to invest in cryptocurrencies?
In the third place of the most popular searches on Google appears the first question related to investment: “How to invest in cryptocurrencies?”. With a GV of 44,000, the Googled question shows the growing interest in cryptocurrency investments despite the prolonged bear market. The keywords also highlight the need to simplify the cryptocurrency investment process. This involves a redesign of trading platforms to make them more intuitive for new investors moving away from traditional finance.
This material on www.cointelegraph.com has been edited for clarity, style, and length.
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