Hempel, a global leader in industrial coatings, is at the forefront of transforming the coatings industry, especially in Latin America, with its unwavering commitment to sustainability. David Hunter, Segment Development Manager, shared insights into the company’s dedication to creating sustainable solutions that protect critical assets while reducing environmental impact across the region.
Leading the charge for sustainability in Latin America
When David Hunter joined the company in 2021, he initially took on the role of Marketing Director, and quickly became instrumental in shaping the company’s strategy. His efforts played a critical role in turning the Americas into one of the most profitable regions for the company. Today, as Segment Development Manager, his work continues to focus on sustainability, positioning the company as a leader in sustainable coatings across Latin America.
A sustainable vision for the future
One of the key aspects of Hempel’s sustainability strategy is its unique ownership model. This structure allows for significant reinvestment into research and development, particularly focusing on the use of renewable raw materials in industrial coatings. By developing products that use environmentally friendly materials without compromising on performance, the company is leading the way toward greener solutions for industries across the region.
A strategic growth in Latin America
The company success in Latin America is a direct result of leadership in business and a focus on business growth. By aligning sustainability with strategic business objectives, the company has managed to become a key player in the region. The company’s clear commitment to sustainability not only supports environmental goals but also drives long-term growth in a rapidly evolving market.
Hunter’s leadership style, focusing on accountability and leading by example, has been instrumental in ensuring that teams across Latin America stay aligned with the company’s vision. With the region’s fast-paced development and increasing demand for sustainable solutions, the company is actively meeting these needs by integrating cutting-edge technology into their coatings solutions.
Collaborating for better coatings and industrial corrosion solutions
Another key element of Hempel’s approach in Latin America is their active collaboration with customers to develop customized solutions for industrial corrosion. Recognizing that every market is unique, they work closely with local industries to tailor coatings that address specific challenges related to corrosion protection and sustainability.
A prime example of this collaboration is Hempel’s coatings education initiative, which provides training and resources to educate industries about the importance of surface preparation and the science behind high-quality coatings. By investing in customer education, their empowers local businesses to make informed decisions about product performance, sustainability, and long-term durability.
Expanding Hempel’s impact in Latin America
As the company continues its growth trajectory in Latin America, the company has set ambitious goals for the coming years. The Latin American market is an integral part of the company’s strategy to double its global size by 2026. With a focus on sustainable products and a commitment to innovation, the company is positioned to continue leading the coating industry in the region.
The company is setting a new standard for sustainability in the coating industry, particularly in Latin America. Through its unique business model, commitment to leadership in business, and dedication to educating customers, Hempel is leading the charge for a more sustainable future. As the company continues to grow, its influence in Latin America will undoubtedly expand, making it a key player in the global push for greener and more sustainable industrial solutions.
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